Policies. Plainly Stated.

This Privacy Policy describes how Shoreline Aesthetics, LLC ("we," "us," or "our") collects, uses, and protects information you provide through our website (shorelineaesthetics.com), online booking system, and general business communications. This policy is in addition to our HIPAA Notice of Privacy Practices, which governs protected health information.

Information We Collect

Information You Provide Directly

• Contact information: Name, email address, phone number, and mailing address when you book an appointment, sign up for our newsletter, or contact us.
• Booking information: Service preferences, appointment dates, and any notes you provide during scheduling.
• Payment information: Credit card details processed securely through our payment processor; we do not store full card numbers.
• Communications: Records of correspondence when you contact us via email, phone, or contact form.

Information Collected Automatically

• Website usage data: IP address, browser type, device type, pages visited, time spent, and referring website.
• Cookies and similar technologies: Small data files stored on your device to improve site functionality and analyze usage. You can disable cookies through your browser settings, though some site features may not function properly.
• Analytics: We use standard analytics services to understand how visitors use our website.

How We Use Your Information

• To schedule and manage appointments
• To send appointment reminders and confirmations
• To process payments
• To respond to your questions and requests
• To send newsletters and practice updates (only if you've opted in)
• To improve our website and services
• To comply with legal obligations

How We Share Your Information

We do not sell your personal information. We share information only as follows:

• Service providers: Third-party vendors who help us operate our practice, including our patient management system (Aesthetic Record), payment processor, email service provider, and CRM platform. These providers are contractually obligated to protect your information.
• Legal requirements: When required by law, court order, or to protect our rights or safety.
• Business transfers: In connection with a merger, acquisition, or sale of business assets, with notice to you.

Your Choices

• Email preferences: You can unsubscribe from marketing emails at any time using the unsubscribe link in any email.
• Cookies: You can manage cookie preferences through your browser settings.
• Access & correction: You can request access to or correction of your personal information by contacting us.
• Deletion: You can request deletion of your personal information, subject to our legal and operational record-keeping requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware of such information, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top of this page indicates when it was most recently revised. Continued use of our website or services after a change constitutes acceptance of the revised policy.

Contact Us

For privacy questions or to exercise your rights, contact us at: